The plan x logo communicates our positioning, vision and personality. The brand image is inspired by the concept of regional integration and the concept of globality.
Visually it is a powerful brand, young and masculine. It evokes the company's activity, which takes place in a dynamic environment. The "plan" logo is very powerful thanks to its thickness and interior texture. The symbol is not a typography, but a pair of very thick lines that mark the destination. The disjointed lines are consistent with what we have on the inside. These are marks that indicate where you have to go to reach the target and of course achieve it. The brand consists of a logo (typography), a symbol (x) and a slogan.